FOUR SCENTS.
FOUR INDIAN ORIGINS.
Each traced to a place you can point to on a map
We didn’t want our deodorants to smell imported.
We wanted each scent to come from somewhere real in India.
A place you could point to on a map. A place with its own air, heat, soil, flowers, fruit, farms and memory.
So we travelled across India to build 4 modern Indian scents from four iconic Indian landscapes & aromas.
// Nagpur’s citrus groves //
// Madurai’s white floral farms //
// Coorg’s coffee estates //
// Kannauj’s rose gardens and attar distilleries //
Each scent begins in a real Indian origin story.
Truly iconic.
Black Rose & White Oud
श्याम गुलाब & उजला ऊद
KANNAUJ, UP
27.06° N, 79.91° E
Rose petals fall into copper degs in India's attar capital. Black rose turns dark and velvety; white oud moves like incense through carved wood.
SPICED VANILLA & ESPRESSO
मसाला वनीला & कॉफी
COORG, KA
12.42° N , 75.74° E
Thunder moves across Coorg's coffee estates. Espresso rises dark and roasted; spiced vanilla folds in slowly. Cardamom and pepper rest against damp wood.
MANDARIN & KEY LIME
नारंगी & काग़ज़ी नींबू
NAGPUR, MH
21.15° N, 79.09° E
Sunlight sparks off black cotton soil in Vidarbha's citrus groves. Nagpur mandarin opens bright and pulpy ,oil dripping from the peel. Acid-green keylime cuts through with electricity. A fresh start.
JASMINE & TUBEROSE
मोगरा & रजनीगंधा
MADURAI, TN
9.92° N, 78.11° E
Night wakes Madurai jasmine. Humid air settles over temple stone. Streets fill with mogra garlands strung by hand - fresh, white, unmistakable. Rajnigandha follows: creamy, intoxicating, warm.